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          Jul 17, 2025
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            Marketing Muscle Memory - Lori Steuart on Making Cyber Second Nature
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<p><strong>Marketing Muscle Memory and Synth Repairs – Lori Steuart on Making Cybersecurity Second Nature</strong></p>
<p>We talk a lot about communication in security awareness, but not often enough with the people who do it for a living. That’s why I sat down with Lori Steuart – a content marketer with deep experience in the cybersecurity world – to talk about what really cuts through, and how we can stop awareness from being a one-off and start making it stick.</p>
<p>Lori isn’t your typical guest. She’s not a security awareness pro or a CISO. But she is someone who knows how to build trust, explain complex ideas clearly, and change behaviour over time. And that makes this episode packed with takeaways for anyone trying to make security second nature.</p>
<p>We cover a lot. From storytelling and content strategy to synth repair and password managers – yes, really – this chat is about what it<span> </span><em>actually</em><span> </span>takes to help people care about cybersecurity.</p>
<p>One of the big themes? Repetition. Lori introduces the idea of “marketing muscle memory” – the process of making ideas stick by repeating them in ways that feel relevant, emotional, and human. She points out that most people aren’t “in market” for cybersecurity. They’re not walking around thinking, “How can I be more secure today?” So it’s our job to plant the seed long before something goes wrong.</p>
<p>We also talk about trust. In marketing, if you don’t build trust, you don’t sell anything. In cybersecurity, it’s the same. If people don’t trust your message – or your tone – they won’t engage with it. Lori shares how security content can fail when it sounds like it’s written by a robot, and how the best stuff is grounded in real stories and lived experience.</p>
<p>There’s a brilliant section where Lori talks about her synth repair business. It’s not just a side note – it’s a live example of someone building secure habits into a team from day one. Password managers weren’t optional. Backups were part of the setup. And the people around her? They took those habits home. It’s a clear reminder that the behaviours we drive at work don’t just protect the business – they can make people more secure in their own lives too.</p>
<p>We get into nudges, habits, and tone. We talk about the trap of awareness being too “campaign-y” – a splash once a year instead of something ambient that people just live with. And we explore the idea that most users don’t need more training. They need fewer blockers and more relevance. Sometimes, a silly joke lands better than a serious warning. Sometimes, being human is the most strategic move you can make.</p>
<p>There’s also insight into content creation itself – how to get better by sharing your drafts, involving others, and not being precious about feedback. If you’re the only awareness person in your org, this part will hit home. You don’t need a full team of editors – just someone who can tell you when your message isn’t landing.</p>
<p>Finally, we touch on AI. Not as a threat, but as a tool. Lori shares her concern about people outsourcing their thinking to generative AI – not because it’s evil, but because writing is how we learn what we really think. The message? Use AI to help, not to replace your brain.</p>
<p>This episode is full of ideas you can use straight away. Whether it’s adjusting your tone, testing a new message, or just thinking differently about your role – Lori brings a fresh perspective from outside the awareness bubble that will get you thinking.</p>
<p>And yes, she also explains why burnt resistors smell like fish.</p>
<p>If you’ve ever wondered how marketing might just be the secret weapon for behaviour change – or how a synth repair shop became a model for cybersecurity habits – this one’s for you.</p>
<p>You can connect with Lori on LinkedIn right<span> </span><span class="ml-rte-link-wrapper"><a href="https://www.linkedin.com/in/loristeuart/" target="_blank" rel="noopener">here</a></span>.</p>
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          Jul 14, 2025
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            Would You Sell Your Password for $920?
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<p><strong>From teenage hackers to phishing flannel sales: what this week in cyber taught us about trust</strong></p>
<p>This week’s episode of<span> </span><em>The Awareness Angle</em><span> </span>is a big one. Not just because we hit Episode 40 and gave the podcast a fresh coat of paint (hello purple), but because the stories we’re covering say a lot about where cybersecurity is heading and where the human element still matters most.</p>
<p>We kick off with the news that<span> </span><em>Call of Duty: WWII</em><span> </span>had to be pulled from Game Pass after it was found to contain a serious remote code execution flaw. Just joining a multiplayer match was enough to let attackers run code on your machine, no download or interaction needed. The game was using outdated peer-to-peer networking, and this old vulnerability became a very real problem once it was re-released. It’s a solid reminder that putting something on a trusted platform doesn’t automatically make it safe.</p>
<p>Then there’s Dylan, the teenager who reported a critical vulnerability in Microsoft Teams and ended up changing Microsoft’s bug bounty rules. At just 13, he wasn’t even old enough to take part, but Microsoft made an exception and rewrote the programme to include researchers his age. He’s now 17, still reporting bugs, and has become a key figure in responsible disclosure. His story shows how powerful it can be when we encourage curiosity instead of shutting it down.</p>
<p>Meanwhile, researchers have discovered a new tactic called “prompt injection for praise” where academic papers hide instructions designed to manipulate AI models into generating flattering summaries. It's another example of how AI tools, while useful, can be tricked and influenced behind the scenes. We talk about why trust in automation can be risky and how this could impact anyone relying on AI to summarise or assess content.</p>
<p>In the UK, emergency alerts are back. The government is planning another full-scale test of its mobile alert system in September, with phones expected to blare a loud warning even if they’re set to silent. These alerts can be life-saving, but they can also cause real problems for people in vulnerable situations, especially those who rely on hidden phones. We chat about how comms like this need to be handled with care and why a simple test isn’t always simple for everyone.</p>
<p>Then we dive into the sharp rise in phishing attacks using .es domains. A 19x spike in malicious campaigns was uncovered, with most attacks spoofing Microsoft login pages. These aren’t basic scams either. They use CAPTCHA gates, polished lures, and infrastructure like Cloudflare to appear legitimate. It’s a reminder that even trusted tools and clean-looking domains can be used for harm.</p>
<p>In Brazil, a massive $140 million bank heist started with a $920 bribe. One insider gave up their credentials and followed hacker instructions passed through a Notion workspace. It’s a classic case of insider risk combined with social engineering, and it shows how attackers don’t always need malware when they’ve got people.</p>
<p>Monzo also found itself in the spotlight this week, with a £21 million fine for letting customers sign up using clearly fake addresses like 10 Downing Street and even their own HQ. It happened during a period of rapid growth between 2018 and 2022, and while the systems have since been improved, it’s a strong example of why basic checks like address validation still matter.</p>
<p>Then there’s the fake Dixon flannel sale that nearly got Ant. A scam account on Instagram promoted a slick-looking website offering limited edition shirts at a massive discount. It used real branding, looked almost perfect, and even had stock numbers that changed depending on your clicks. But the site had only been registered weeks earlier and the whole thing was a complete fake. Dixon confirmed it wasn’t them. It’s a brilliant example of how scams are evolving and how easy it is to get caught out when you’re in a rush and see a brand you trust.</p>
<p>Speaking of almost getting caught, we also cover Victor Serban’s near-miss with a phishing scam posing as a new client. Victor is a well-known PPC expert who was contacted by someone claiming to work for a legitimate company. Everything looked fine until the Google Ads invitation came from a suspicious email address. MFA saved the day, and Victor spotted the red flags just in time. We talk about how this kind of scam could be used to compromise entire ad networks and why it’s more targeted than most people realise.</p>
<p>Then there’s McDonald’s, who used an AI-powered chatbot for recruitment, only to find out it was still using the admin password “123456.” Researchers got in and uncovered a serious IDOR vulnerability that let them access applicant data at scale. The vendor has since patched the issue and launched a bug bounty programme, but it’s a clear reminder that AI platforms still need old-fashioned security controls.</p>
<p>We also talk about Apple’s new scam warnings in Apple Cash. They’re only live in the US at the moment, but they pop up when a transaction looks suspicious and warn users to be cautious. The alert is smart but a little clunky in language, and we wonder how well it’ll land in a high-pressure moment.</p>
<p>We close with a lovely story from MK Dons football club, who have released a new away kit in tribute to the Enigma codebreakers of Bletchley Park. The shirt design includes a repeating pattern based on the Enigma machine and it’s a beautiful way to connect modern football with local tech heritage. Cyber meets culture.</p>
<p>And in this week’s Awareness Awareness, we cover KnowBe4’s free human risk maturity assessment. It takes five minutes and gives you a full report with benchmarks, suggested improvements, and action plans to level up your awareness programme. We also highlight a new internal comms report from Samantha Fletcher at Sainsbury’s that shows just how much people want authentic communication and clarity from leadership. It’s packed with stats and insights that are highly relevant to anyone working in security awareness or employee engagement.</p>
<p>Finally, Ant shares a preview of the next Awareness Angle interview with Lori Steuart, a content marketing pro who has helped security brands communicate better. They talk about what security teams can learn from B2B marketing, how storytelling helps drive behaviour change, and why your messages don’t have to be boring to be effective. It’s a conversation you won’t want to miss.</p>
<p>If you’re into human risk, behavioural security, phishing scams, or just want to stay sharp on what’s happening in cyber, Episode 40 is a good one.</p>
<p></p>
<p><strong>M&amp;S and Co-op Cyber Arrests</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=199" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=199</a><br>Read –<span> </span><a href="https://www.bbc.co.uk/news/articles/cwykgrv374eo" target="_blank" rel="noopener">https://www.bbc.co.uk/news/articles/cwykgrv374eo</a></p>
<p><strong>Call of Duty WWII Hacked via Game Pass</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=356" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=356</a><br>Read –<span> </span><a href="https://www.notebookcheck.net/Call-of-Duty-WW2-players-are-being-hacked-by-RCE-exploit-after-shooter-debuts-on-Xbox-Game-Pass.1050816.0.html" target="_blank" rel="noopener">https://www.notebookcheck.net/Call-of-Duty-WW2-players-are-being-hacked-by-RCE-exploit-after-shooter-debuts-on-Xbox-Game-Pass.1050816.0.html</a></p>
<p><strong>13-Year-Old Hacks Teams, Changes Microsoft Policy</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=620" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=620</a><br>Read –<span> </span><a href="https://interestingengineering.com/culture/teenager-rewrites-microsoft-bug-bounty-rules" target="_blank" rel="noopener">https://interestingengineering.com/culture/teenager-rewrites-microsoft-bug-bounty-rules</a></p>
<p><strong>Researchers Trick AI Into Praising Their Work</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=789" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=789</a><br>Read –<span> </span><a href="https://80.lv/articles/researchers-hide-prompts-in-reports-to-make-ai-praise-their-papers" target="_blank" rel="noopener">https://80.lv/articles/researchers-hide-prompts-in-reports-to-make-ai-praise-their-papers</a></p>
<p><strong>UK Emergency Alert System Test Coming</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=1057" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=1057</a><br>Read –<span> </span><a href="https://www.bbc.co.uk/news/articles/c4ge9xk8wj0o" target="_blank" rel="noopener">https://www.bbc.co.uk/news/articles/c4ge9xk8wj0o</a></p>
<p><strong>Phishing Surge Using .es Domains</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=1212" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=1212</a><br>Read –<span> </span><a href="https://www.theregister.com/2025/07/05/spain_domains_phishing" target="_blank" rel="noopener">https://www.theregister.com/2025/07/05/spain_domains_phishing</a></p>
<p><strong>$920 Bribe Leads to $140M Bank Heist in Brazil</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=1510" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=1510</a><br>Read –<span> </span><a href="https://www.bleepingcomputer.com/news/security/employee-gets-920-for-credentials-used-in-140-million-bank-heist" target="_blank" rel="noopener">https://www.bleepingcomputer.com/news/security/employee-gets-920-for-credentials-used-in-140-million-bank-heist</a></p>
<p><strong>Monzo Fined for Fake Customer Addresses</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=1717" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=1717</a><br>Read –<span> </span><a href="https://www.bbc.co.uk/news/articles/cqjqgxzz8gjo" target="_blank" rel="noopener">https://www.bbc.co.uk/news/articles/cqjqgxzz8gjo</a></p>
<p><strong>MK Dons Honour Bletchley Park in New Kit</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=1916" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=1916</a><br>Read –<span> </span><a href="https://www.bbc.co.uk/news/articles/cx23djxn89ro" target="_blank" rel="noopener">https://www.bbc.co.uk/news/articles/cx23djxn89ro</a></p>
<p><strong>McDonald’s AI Hiring Bot Leak</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=2005" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=2005</a><br>Read –<span> </span><a href="https://cybersecuritynews.com/mcdonalds-ai-hiring-bot-leaks" target="_blank" rel="noopener">https://cybersecuritynews.com/mcdonalds-ai-hiring-bot-leaks</a></p>
<p><strong>KnowBe4 Culture Assessment Tool</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=2228" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=2228</a><br>Read – <span class="ml-rte-link-wrapper"><a href="https://blog.knowbe4.com/is-your-human-risk-management-program-creating-measurable-change-find-out-with-our-free-program-maturity-assessment" target="_blank" rel="noopener">https://blog.knowbe4.com/is-your-human-risk-management-program-creating-measurable-change-find-out-with-our-free-program-maturity-assessment</a></span></p>
<p><strong>Internal Comms Report from Sainsbury’s Samantha Fletcher</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=2537" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=2537</a><br>Read – <span class="ml-rte-link-wrapper"><a href="https://www.ioic.org.uk/resource-report/ic-index-2025.html" target="_blank" rel="noopener">https://www.ioic.org.uk/resource-report/ic-index-2025.html</a></span></p>
<p><strong>TikTok Deepfake Identity Warning</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=2681" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=2681</a></p>
<p><strong>Apple Pay Scam Warning Prompt</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=2940" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=2940</a></p>
<p><strong>Dixxon Flannel Instagram Scam</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=3190" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=3190</a></p>
<p><strong>Victor’s Google Ads Phishing Close Call</strong><br>Watch –<span> </span><a href="https://youtu.be/jG9o0q2eDdQ?t=3614" target="_blank" rel="noopener">https://youtu.be/jG9o0q2eDdQ?t=3614</a><br>Read –<span> </span><a href="https://victorserban.com/" target="_blank" rel="noopener">https://victorserban.com/</a></p>
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          Jul 7, 2025
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            How Many Lost Laptops Is Too Many?
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<p><em>Episode note - In this episode, we mention that 26,000 public sector devices were lost or stolen. That number isn’t accurate. The real figure is still shocking, with just over 2,000 devices in the past year, according to FOI-based reports. We caught the error before the episode went live, but since we recorded it, we’re calling it out here to keep things straight. Always better to be accurate.</em><em></em></p>
<p>This week’s episode of<span> </span><em>The Awareness Angle</em><span> </span>is a deep dive into the strange, risky, and often ridiculous world of cybersecurity – from QR code scams to phone network hacks, doxxing in a video game, and why Microsoft thinks black is the new blue.</p>
<p>We start with something that feels almost sci-fi: organised criminal gangs using fake cell towers, known as SMS blasters or Stingrays, to send malicious texts straight to your phone. These attacks don’t need your phone number or your network – they just broadcast to everything nearby. Google’s latest Android update, rolling out on newer Pixel devices, includes features that detect when you’ve connected to one of these rogue towers. iPhones, meanwhile, can’t even disable 2G, making them far more vulnerable. It’s a worrying gap in mobile security that most users don’t even realise exists.</p>
<p>From phones to cameras, the next story takes us to Canada, where the government has officially banned Chinese surveillance tech from Hikvision and Dahua. While the headlines focus on national security and state ownership, the deeper message is this: cybersecurity isn’t just about software. The physical devices we install – webcams, CCTV kits, smart monitors – all carry risks based on who made them and how they operate. This is especially relevant as Prime Day approaches and cheap tech floods the market. Saving a few pounds upfront can cost far more later if your footage ends up somewhere it shouldn’t.</p>
<p>Speaking of misplaced tech, a recent report revealed over thousands of UK public sector devices have been lost or stolen in the past two years. These aren’t just phones and laptops – they’re potentially loaded with confidential data from civil servants, government contractors, and national infrastructure teams. Worse still, many departments didn’t know if the lost devices were encrypted. It’s not about the cost of a laptop – it’s about the data, the access, and the delay in reporting that creates the real risk.</p>
<p>While organisations scramble to secure data, Cloudflare has launched a new defence on the content front. Their latest AI bot blocker quietly watches for suspicious behaviour and stops bots from scraping websites without permission. It’s a big moment for creators, writers, and businesses whose work has been silently consumed by AI tools without credit or consent. Protecting content isn’t just technical now – it’s ethical.</p>
<p>From global AI battles to one woman’s personal crime spree, another story this week was almost cinematic. A former electrical engineering student at Western Sydney University began by gaming the system for free parking. But her access grew – and with it, her ambition. She’s now facing 20 charges for unauthorised access, data theft, extortion, and more, having stolen over 100GB of student and staff data. The case is a harsh reminder that small misuse of access can escalate fast if left unchecked.</p>
<p>Scams using QR codes – known as quishing – have now cost victims in the UK over £3.5 million. These codes show up in emails, on fake parking signs, or stuck to public walls, often leading to malicious sites or malware downloads. The problem is, they’re easy to trust. That’s why IKEA’s new checkout warning is such a win – a simple, well-placed message that encourages people to stop and think before buying gift cards for strangers.</p>
<p>Insider threats were a recurring theme this week. One IT worker, suspended from a Huddersfield-based company, used his privileged access to wreak havoc across systems in the UK, Germany, and Bahrain – all before his credentials were revoked. He was jailed, but the disruption caused hundreds of thousands in losses. It’s a stark reminder that offboarding processes need to be instant, especially for people with elevated access.</p>
<p>Even long-standing tech traditions aren’t safe this week. Microsoft has officially retired the iconic Blue Screen of Death, replacing it with a sleeker, less alarming black version. It’s a small design change, but it raises a big question: are we softening the signals that tell users something has gone very wrong? Familiar signs of failure – like that blue screen – carried urgency. The new one might look calmer, but will people still take it seriously?</p>
<p>One of the strangest stories came from Reddit, where a gamer was playing CSGO when someone on the opposing team dropped his real name and LinkedIn profile into the chat. He hadn’t shared his name or city on Steam – but years of reused usernames and scattered online activity had left enough digital breadcrumbs to find him. It’s a perfect case study in digital footprint awareness. What you post, what you reuse, and what you think is hidden often isn’t.</p>
<p>That’s not the only personal story we saw this week. Ant received a scam message on his private Instagram – complete with a tear-jerking cancer backstory and a $7 million “legacy.” He ran it through ChatGPT, which immediately flagged the red flags: poor grammar, dramatic storytelling, a suspicious URL, and zero account followers. Yet despite how easily the scam was identified by AI, Instagram let the message land anyway. It’s another example of where tech platforms still fall short on user protection.</p>
<p>And finally, shout-out to IKEA again. That gift card warning we mentioned earlier? It might seem small, but placing it right in the checkout flow is a perfect example of human-centred security design. It nudges people in the moment that matters – and that’s exactly how we make real behavioural change.</p>
<p>From rogue phones to phishing QR codes, university hacks to helpdesk revenge, this episode had it all. If you’ve ever worried about AI scraping your work, someone digging through your online past, or losing a government laptop full of secrets – you’re not alone. Stay aware, stay secure.</p>
<p><strong>AJ King interview highlights</strong></p>
<p>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=90" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=90</a><br>Read –<span> </span><a href="https://riskycreative.com/podcast/aj_king_on_phishing_present_bias_and_purple_cows" target="_blank" rel="noopener">https://riskycreative.com/podcast/aj_king_on_phishing_present_bias_and_purple_cows</a></p>
<p><strong>SMS Blasters and Google’s Pixel 10 protection</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=206" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=206</a><br>Read –<span> </span><a href="https://www.forbes.com/sites/zakdoffman/2025/06/27/googles-next-pixel-update-apples-iphone-falls-behind/" target="_blank" rel="noopener">https://www.forbes.com/sites/zakdoffman/2025/06/27/googles-next-pixel-update-apples-iphone-falls-behind/</a></p>
<p><strong>Canada bans Hikvision over national security risks</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=567" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=567</a><br>Read –<span> </span><a href="https://www.securityweek.com/canada-gives-hikvision-the-boot-on-national-security-grounds/" target="_blank" rel="noopener">https://www.securityweek.com/canada-gives-hikvision-the-boot-on-national-security-grounds/</a></p>
<p><strong>Thousands of UK public sector devices lost or stolen</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=904" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=904</a><br>Read –<span> </span><a href="https://www.techradar.com/pro/security/thousands-of-pcs-phones-and-tablets-stolen-and-lost-by-uk-public-sector-bodies-prompting-fears-of-huge-national-security-risk" target="_blank" rel="noopener">https://www.techradar.com/pro/security/thousands-of-pcs-phones-and-tablets-stolen-and-lost-by-uk-public-sector-bodies-prompting-fears-of-huge-national-security-risk</a></p>
<p><strong>Cloudflare launches AI bot blocker</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=1239" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=1239</a><br>Read –<span> </span><a href="https://www.bbc.co.uk/news/articles/cvg885p923jo" target="_blank" rel="noopener">https://www.bbc.co.uk/news/articles/cvg885p923jo</a></p>
<p><strong>Ex-student hacks university over parking, triggers breach</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=1468" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=1468</a><br>Read –<span> </span><a href="https://www.bleepingcomputer.com/news/security/ex-student-charged-over-hacking-university-for-cheap-parking-data-breaches/" target="_blank" rel="noopener">https://www.bleepingcomputer.com/news/security/ex-student-charged-over-hacking-university-for-cheap-parking-data-breaches/</a></p>
<p><strong>Cornwall school cyberattack and UK education stats</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=1641" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=1641</a><br>Read –<span> </span><a href="https://www.bbc.co.uk/news/articles/clyz81k05l8o" target="_blank" rel="noopener">https://www.bbc.co.uk/news/articles/clyz81k05l8o</a><br>Read –<span> </span><a href="https://www.gov.uk/government/statistics/cyber-security-breaches-survey-2025/cyber-security-breaches-survey-2025-education-institutions-findings" target="_blank" rel="noopener">https://www.gov.uk/government/statistics/cyber-security-breaches-survey-2025/cyber-security-breaches-survey-2025-education-institutions-findings</a></p>
<p><strong>£3.5m lost to quishing (QR phishing)</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=1873" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=1873</a><br>Read –<span> </span><a href="https://www.linkedin.com/posts/national-economic-crime-centre-necc_new-quishing-alert-35-million-lost-last-activity-7343222030034456576-Py3T/" target="_blank" rel="noopener">https://www.linkedin.com/posts/national-economic-crime-centre-necc_new-quishing-alert-35-million-lost-last-activity-7343222030034456576-Py3T/</a></p>
<p><strong>IT worker jailed for revenge attack after suspension</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=2120" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=2120</a><br>Read –<span> </span><a href="https://www.dewsburyreporter.co.uk/news/crime/batley-it-worker-jailed-after-revenge-cyber-attack-costs-huddersfield-company-ps200000-in-lost-business-5198303" target="_blank" rel="noopener">https://www.dewsburyreporter.co.uk/news/crime/batley-it-worker-jailed-after-revenge-cyber-attack-costs-huddersfield-company-ps200000-in-lost-business-5198303</a></p>
<p><strong>Microsoft kills the Blue Screen of Death</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=2303" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=2303</a><br>Read –<span> </span><a href="https://techcrunch.com/2025/06/26/windows-killed-the-blue-screen-of-death/" target="_blank" rel="noopener">https://techcrunch.com/2025/06/26/windows-killed-the-blue-screen-of-death/</a></p>
<p><strong>Awareness events: SANS Summit, IASAP, and Huficon</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=2520" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=2520</a><br>Read –<span> </span><a href="https://www.sans.org/cyber-security-summit/security-awareness/" target="_blank" rel="noopener">https://www.sans.org/cyber-security-summit/security-awareness/</a><br>Read –<span> </span><a href="https://iasapgroup.org/" target="_blank" rel="noopener">https://iasapgroup.org/</a><br>Read –<span> </span><a href="https://humanfirewallconference.com/" target="_blank" rel="noopener">https://humanfirewallconference.com/</a></p>
<p><strong>Can we teach our mums to spot fake AI videos? (Corridor Crew)</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=2761" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=2761</a><br>Read –<span> </span><a href="https://www.youtube.com/watch?si=G8okAHs3_B_CjnVN&amp;v=M4TXO4kQwSQ" target="_blank" rel="noopener">https://www.youtube.com/watch?si=G8okAHs3_B_CjnVN&amp;v=M4TXO4kQwSQ</a></p>
<p><strong>Adaptive Security demo and the un-drinkable Yeti mug</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=4055" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=4055</a><br>Read –<span> </span><a href="https://www.adaptivesecurity.com/" target="_blank" rel="noopener">https://www.adaptivesecurity.com/</a></p>
<p><strong>IKEA gift card checkout scam warning</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=2886" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=2886</a></p>
<p><strong>WHSmith rebrands as TG Jones – phishing vibes</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=3027" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=3027</a></p>
<p><strong>Instagram inheritance scam analysed by ChatGPT</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=3247" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=3247</a></p>
<p><strong>AI chatbots recommending phishing links</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=3555" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=3555</a><br>Read –<span> </span><a href="https://www.theregister.com/2025/07/03/ai_phishing_websites" target="_blank" rel="noopener">https://www.theregister.com/2025/07/03/ai_phishing_websites</a></p>
<p><strong>CSGO player doxxed via Steam OSINT</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=3849" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=3849</a><br>Read –<span> </span><a href="https://www.reddit.com/r/Steam/s/qXWYBdnH42" target="_blank" rel="noopener">https://www.reddit.com/r/Steam/s/qXWYBdnH42</a></p>
<p><strong>Digital footprints and parenting in a connected world</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=4127" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=4127</a></p>
<p><strong>Local business cyber day preview</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=4276" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=4276</a><br>Read –<span> </span><a href="https://www.hertsgrowthhub.com/events/07-2025/cyber-confidence-protecting-your-business-in-a-digital-age/" target="_blank" rel="noopener">https://www.hertsgrowthhub.com/events/07-2025/cyber-confidence-protecting-your-business-in-a-digital-age/</a></p>
<p><strong>Weekly wrap-up and final thoughts</strong><br>Watch –<span> </span><a href="https://youtu.be/JTXkkILEW6Y?t=4331" target="_blank" rel="noopener">https://youtu.be/JTXkkILEW6Y?t=4331</a></p>
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          Jul 3, 2025
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            "Is Your Brain Wired for Insecurity?" - AJ King on Phishing, Present Bias and Purple Cows
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<p><strong>Why People Still Click – And What AJ King Wants You To Know About Behaviour</strong></p>
<p>We spend a lot of time talking about behaviour in security awareness – but not always with the people who study it for a living. That’s why I sat down with AJ King, a UX researcher with a background in psychology and behavioural economics, for an honest conversation about what really drives behaviour, and why traditional awareness efforts so often miss the mark.</p>
<p>AJ’s not in the security world full time. And that’s what makes this episode so valuable. He brings an outside perspective, grounded in science and shaped by years of coaching, facilitation, and user research. He knows how people actually behave – not just how we wish they would.</p>
<p>This isn’t about criticising users or blaming culture. It’s about digging into the reasons people don’t do the “secure” thing, even when they’ve had the training. We talk about attention, habits, emotional state, and the simple truth that most people are just too busy to prioritise security when it doesn’t feel urgent.</p>
<p>So what do we get into?</p>
<p>First, we unpack why annual training rarely changes behaviour. Five minutes of training once a year doesn’t stand a chance against overloaded calendars, meeting stress, and the mental shortcuts we all take to get through the day. Even well-intentioned awareness campaigns can get drowned out by everything else fighting for attention.</p>
<p>We explore the idea of<span> </span><em>present bias</em><span> </span>– how our brains are wired to care more about now than later. It’s why people skip the gym, eat the extra biscuit, and click on the link that maybe, probably isn’t legit. It’s not stupidity. It’s being human.</p>
<p>And that’s the heart of AJ’s argument: behaviour isn’t just a product of knowledge. It’s shaped by pressure, context, emotion, and habits. If we want people to behave securely, we need to design environments that make the right choice easier – not just scold them when they get it wrong.</p>
<p>We also talk about nudging. Everyone loves to say nudges are the answer – but if you’re not engaged, a nudge is just noise. Like walking on a treadmill at 2 mph while watching Netflix – technically you’re there, but it’s not changing much. Nudges only work when the user is open to the journey.</p>
<p>And tone matters too. Whether it’s a phishing simulation landing page or a newsletter, the way you talk to people shapes how they respond. Fear might get attention, but it rarely builds trust. Sometimes, it just makes people close the tab.</p>
<p>AJ’s not offering silver bullets – in fact, he calls them out. But he does offer perspective. Especially for awareness pros working alone, trying to do meaningful behaviour change in a culture that just wants the box ticked. We talk about reframing the message, using personal relevance, and why it might be more effective to teach people how to protect their personal email than their work account.</p>
<p>There’s also a brilliant section on internal branding – why what you call yourself might matter more to senior leadership than to your users, and how to make the value of awareness clearer<span> </span><em>upwards</em>.</p>
<p>This one’s full of laughs, relatable moments, and smart ideas. It’s not preachy. It’s not academic. It’s just two people talking honestly about the messy business of influencing human behaviour in the real world.</p>
<p>If you’ve ever wondered why people still click – or how to make your next campaign actually land – this episode is for you.</p>
<p>You can connect with AJ on LinkedIn right<span> </span><a href="https://www.linkedin.com/in/aj-king-569950b3/" target="_blank" rel="noopener">here</a></p>
<p></p>
<p>Listen on Apple Podcasts <a href="https://podcasts.apple.com/us/podcast/is-your-brain-wired-for-insecurity-aj-king-on-behavioural/id1784126196?i=1000715548367" target="_blank" rel="noopener">here</a></p>
<p>Listen on Spotify <a href="https://open.spotify.com/episode/5B7omv3VgLeK1eerMR83y9?si=o3EQ-c1eTR-qeIujhf-1uw" target="_blank" rel="noopener">here</a></p>
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          Jun 30, 2025
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            Military Secrets On A Gaming Forum?
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<h2>What Pizza, Payouts, and PowerShell Have in Common</h2>
<p>This week’s episode of<span> </span><em>The Awareness Angle</em><span> </span>is packed with stories that sit right at the messy intersection of tech, trust, and human behaviour.</p>
<p>We kick off with a juicy one. M&amp;S is facing a class action lawsuit over last year’s breach. But before you jump on the claims bandwagon, let’s look closer. This wasn’t some catastrophic leak of passwords or payment data. It was a third-party supplier incident. Now law firms are urging customers to sign up for “compensation.” Is it really about protecting people? Or just another case of ambulance-chasing dressed up as justice?</p>
<p>Speaking of trust, Nexus Mods, one of the most beloved sites in the gaming world, just changed hands. No big announcements. No transparency. Just a quiet handover. And that’s all it took for the internet to lose its mind. It’s a sharp reminder that when communities feel left out, trust disappears fast.</p>
<p>We also look at the biggest DDoS attack ever recorded. 37.4 million requests per second. That’s like trying to stream 10,000 HD movies at once. Cloudflare stopped it, but it raises serious questions about how smaller organisations cope when the big guns aren’t there to help.</p>
<p>Then there's the pizza intel story. Yes, really. Before military action between the US and Iran, people noticed spikes in Google Maps activity around gyms and pizza places near air bases. Turns out open-source intelligence is less about hacking and more about watching. A reminder that your location data, even from a pizza app, can reveal more than you think.</p>
<p>Elsewhere, someone leaked restricted US military flight manuals on a gaming forum to win an argument. Again. That’s nine times now on the War Thunder forums. Not a hack. Not malware. Just people making terrible judgement calls. Passion beats protocol every time.</p>
<p>We dive into NHS doctors using unapproved AI transcription tools during consultations without telling patients. It's a privacy minefield. There’s a clear need for better tools, but the rollout can’t skip consent and governance in the process.</p>
<p>And then there’s the new FileFix attack. A twist on old-school shortcut scams. This one uses File Explorer and hidden PowerShell commands to deliver malware without raising any alarms. It’s a classic case of attackers using the tools already on your machine to stay undetected.</p>
<p>We also cover SMS blasters. These dodgy little devices let scammers send fake texts to whole areas, pretending to be your bank or the Royal Mail. These are real. They’re cheap. And they’re hitting phones near you.</p>
<p>A year on from the Synnovis NHS ransomware attack, it’s now being linked to a patient’s death. A stark, sobering reminder that cyber attacks don’t just lock up data. They can cost lives.</p>
<p>And a heads-up for anyone still on Windows 10. Come October 2025, it’ll be out of support. If you're relying on Cyber Essentials certification, you’ll need to pay for Microsoft’s extended updates or move on. This is one of those quiet compliance risks that can catch you out if you’re not watching.</p>
<p>Finally, we talk about a new malware campaign using fake developer job interviews and malicious npm packages. It's slick social engineering targeting tech-savvy people, and it's working.</p>
<p>Oh, and a personal one. Ant’s mum nearly fell for a fake M&amp;S hamper scam on Facebook. It's the same recycled playbook as the North Face scam we talked about a few weeks back. Fake comments, countdown timers, and dodgy URLs. Thankfully, she phoned a friend. Or in this case, her cybersecurity-aware son.</p>
<p>This episode covers a lot, but the thread running through it all is simple. Trust is fragile. Humans are unpredictable. And security isn’t just about systems. It’s about people.</p>
<p>New episodes of The Awareness Angle are released every Monday, with interviews dropping every other Thursday. Subscribe via your favourite podcast app or visit riskycreative.com to sign up for the newsletter.</p>
<p></p>
<p><strong>M&amp;S data breach compensation claim</strong></p>
<p>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=81" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=81</a><br>Read –<span> </span><a href="https://vm.tiktok.com/ZNdUh6vxj/" target="_blank" rel="noopener">https://vm.tiktok.com/ZNdUh6vxj/</a></p>
<p><strong>Nexus Mods sold (but to who?)</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=225" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=225</a><br>Read –<span> </span><a href="https://www.reddit.com/r/gaming/s/tPzKAkElVs" target="_blank" rel="noopener">https://www.reddit.com/r/gaming/s/tPzKAkElVs</a></p>
<p><strong>The biggest DDoS attack ever</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=351" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=351</a><br>Read –<span> </span><a href="https://www.tomshardware.com/tech-industry/cyber-security/massive-ddos-attack-delivered-37-4tb-in-45-seconds-equivalent-to-10-000-hd-movies-to-one-victim-ip-address-cloudflare-blocks-largest-cyber-assault-ever-recorded" target="_blank" rel="noopener">https://www.tomshardware.com/tech-industry/cyber-security/massive-ddos-attack-delivered-37-4tb-in-45-seconds-equivalent-to-10-000-hd-movies-to-one-victim-ip-address-cloudflare-blocks-largest-cyber-assault-ever-recorded</a></p>
<p><strong>Pizza shops and military intelligence (Pizzint)</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=549" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=549</a><br>Read –<span> </span><a href="https://www.reddit.com/r/Damnthatsinteresting/s/rkBTFwbyEK" target="_blank" rel="noopener">https://www.reddit.com/r/Damnthatsinteresting/s/rkBTFwbyEK</a></p>
<p><strong>War Thunder forums leak military secrets… again</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=844" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=844</a><br>Read –<span> </span><a href="https://ukdefencejournal.org.uk/classified-data-once-again-leaked-on-war-thunder-forums/" target="_blank" rel="noopener">https://ukdefencejournal.org.uk/classified-data-once-again-leaked-on-war-thunder-forums/</a></p>
<p><strong>Doctors using unapproved AI tools in NHS</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=1061" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=1061</a><br>Read –<span> </span><a href="https://news.sky.com/story/doctors-are-using-unapproved-ai-software-to-record-patient-meetings-investigation-reveals-13387765" target="_blank" rel="noopener">https://news.sky.com/story/doctors-are-using-unapproved-ai-software-to-record-patient-meetings-investigation-reveals-13387765</a></p>
<p><strong>New FileFix attack via Windows shortcuts</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=1285" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=1285</a><br>Read –<span> </span><a href="https://www.bleepingcomputer.com/news/security/filefix-attack-weaponizes-windows-file-explorer-for-stealthy-powershell-commands/" target="_blank" rel="noopener">https://www.bleepingcomputer.com/news/security/filefix-attack-weaponizes-windows-file-explorer-for-stealthy-powershell-commands/</a></p>
<p><strong>SMS blasters used in new smishing scams</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=1545" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=1545</a><br>Read –<span> </span><a href="https://cybernews.com/news/police-alerts-about-new-sms-blaster-scams-used-for-smishing" target="_blank" rel="noopener">https://cybernews.com/news/police-alerts-about-new-sms-blaster-scams-used-for-smishing</a></p>
<p><strong>NHS ransomware linked to patient death</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=1789" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=1789</a><br>Read –<span> </span><a href="https://www.bbc.co.uk/news/articles/cd1gk9zqe4vo" target="_blank" rel="noopener">https://www.bbc.co.uk/news/articles/cd1gk9zqe4vo</a></p>
<p><strong>Cyber Essentials warning: Windows 10 deadline</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=1995" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=1995</a><br>Read –<span> </span><a href="https://www.techradar.com/computing/windows/windows-10-users-who-dont-want-to-upgrade-to-windows-11-get-new-lifeline-from-microsoft" target="_blank" rel="noopener">https://www.techradar.com/computing/windows/windows-10-users-who-dont-want-to-upgrade-to-windows-11-get-new-lifeline-from-microsoft</a></p>
<p><strong>Malware hidden in fake job interviews (NPM packages)</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=2066" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=2066</a></p>
<p><strong>Comment section: NHS breaches, OneDrive sync, Jamf</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=2336" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=2336</a></p>
<p><strong>Metomic demo: Human firewall nudging tool</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=2762" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=2762</a><br>Read –<span> </span><a href="https://www.metomic.io/solution/human-firewall" target="_blank" rel="noopener">https://www.metomic.io/solution/human-firewall</a></p>
<p><strong>TikTok Q&amp;A: Are Groupon license keys legit?</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=2895" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=2895</a><br>Read –<span> </span><a href="https://answers.microsoft.com/en-us/msoffice/forum/all/license-tom-on-groupon-microsoft-partner-or-scam/a0a06003-e798-424b-becf-6e390fff1f9e" target="_blank" rel="noopener">https://answers.microsoft.com/en-us/msoffice/forum/all/license-tom-on-groupon-microsoft-partner-or-scam/a0a06003-e798-424b-becf-6e390fff1f9e</a></p>
<p><strong>Facebook M&amp;S hamper scam fools Ant’s mum (nearly)</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=3289" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=3289</a></p>
<p><strong>Scattered Spider retrospective timeline</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=3568" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=3568</a><br>Read –<span> </span><a href="https://www.linkedin.com/posts/rosslazer_scattered-spider-timeline-ugcPost-7343292142729011201-S8N4" target="_blank" rel="noopener">https://www.linkedin.com/posts/rosslazer_scattered-spider-timeline-ugcPost-7343292142729011201-S8N4</a></p>
<p><strong>Windows 10 extended support pricing update</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=3660" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=3660</a></p>
<p><strong>Experian “Dark Web” alert email</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=3845" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=3845</a></p>
<p><strong>16 billion password leak briefly discussed</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=4083" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=4083</a></p>
<p><strong>Weekly wrap-up and final thoughts</strong><br>Watch –<span> </span><a href="https://youtu.be/EntRmhcDOBM?t=4182" target="_blank" rel="noopener">https://youtu.be/EntRmhcDOBM?t=4182</a></p>
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          Jun 23, 2025
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            Is Your Security Awareness Program Just Ticking Boxes?
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<p>This episode is a little different. No news. No phishing breakdowns. Just two awareness professionals (on holiday, sort of) talking through something that affects every security team come October: what do we actually<span> </span><em>do</em><span> </span>for Cybersecurity Awareness Month?</p>
<p>It’s a familiar scene. You sit down with a blank whiteboard, maybe a fresh pack of Post-its, and ask the question we all dread: “What’s our campaign this year?”</p>
<p>Well, in this special episode, we tried something new. We asked ChatGPT for its “Top 10 Strategies to Enhance Cybersecurity Awareness Among Colleagues” and then reacted live. What’s solid advice? What’s tired and overdone? And what’s actually harmful to your internal brand?</p>
<p>Spoiler: we have thoughts.</p>
<h3><strong>Training Isn’t Top. Engagement Is.</strong></h3>
<p>The list ChatGPT gave us ended with “implement regular cybersecurity training sessions” as the number one strategy.</p>
<p>We disagreed. Strongly.</p>
<p>Yes, training has its place. It ticks compliance boxes. It satisfies auditors. But it's rarely what<span> </span><em>changes behaviour</em>. In fact, if it’s bad training, lengthy, irrelevant, unrelatable, it can actively harm your internal credibility.</p>
<p>Instead, we believe in<span> </span><strong>engagement</strong>.</p>
<p>If you're nudging, educating, storytelling, and staying visible year-round, that<span> </span><em>is</em><span> </span>training. You're building a culture, not just ticking a box. You’re shifting perception. That should be the goal.</p>
<h3><strong>Our Take on the “Top 10” (and where it goes right)</strong></h3>
<p>Here’s what stood out from the rest of the list:</p>
<h3>10. Open Communication Channels</h3>
<p>A strong start. Most people don’t report security concerns because they don’t know how. Or worse, they feel stupid doing so. Your job is to remove that barrier. Whether it’s Slack, Teams, email, or a champions network, make it easy and human.</p>
<h3>9. Recognise and Reward</h3>
<p>Yes. Celebrate the wins. Not just from security nerds or your champions, but from Kevin in Accounts who reported a dodgy email. From the tech team that patched ahead of schedule. Recognition is cheap and powerful. Use it.</p>
<h3>8. Gamify the Learning</h3>
<p>Escape rooms. Simulations. Even a quiz that isn’t painful. Interactivity matters. Just keep it user-first. Don’t add fluff because it looks fun. Make it feel useful.</p>
<h3>7. Real-World Consequences</h3>
<p>Bring the stories to life. Don’t say “a retailer was attacked.” Say “M&amp;S was breached, where you buy Percy Pigs.” That makes people pay attention. If it’s public, use names. Be human about it.</p>
<h3>6. Clear Policies</h3>
<p>Policies shouldn’t be written in legalese. Why do we still do that? Flip the script. Say what someone<span> </span><em>can</em><span> </span>do. Use natural language. And maybe explore ideas like interactive policy lookups or AI chatbots that explain the rules like a friend.</p>
<h3>5. Culture is Everything</h3>
<p>Security isn’t just a poster on a wall. It’s how often your team talks about it, how leaders model it, how peers treat it. Embed it everywhere. Celebrate it. Live it.</p>
<h3>4. Push MFA</h3>
<p>No debate here. Just maybe next year we’re saying “push passkeys.” Either way, MFA is still the best bang-for-buck control. And people should be using it at home too, not just at work.</p>
<h3>3. Strong, Unique Passwords</h3>
<p>Still relevant. Still a mess. Most people reuse passwords. Or use Arsenal1886 across all sites. Use this moment to promote password managers. Long is better than complex. Unique is better than clever.</p>
<h3>2. Simulated Phishing</h3>
<p>Controversial. It has a place, but only if it’s done well. Don’t traumatise staff. Don’t make it about punishment. Use it as a prompt for better conversations. Otherwise, just talk to your people. Teach. Don’t trap.</p>
<h2>Ideas for October: More Than Just Posters</h2>
<p>If you’re planning Cybersecurity Awareness Month, we also shared five initiatives that go beyond “raise awareness” and actually drive behaviour:</p>
<ul>
<li>
<p><strong>Photo Challenges</strong><span> </span>– Get personal. Ask staff to show how they stay secure.</p>
</li>
<li>
<p><strong>Escape Rooms</strong><span> </span>– Team-based, hands-on, and fun.</p>
</li>
<li>
<p><strong>Myth-Busting Webinars</strong><span> </span>– Kill off old beliefs with relatable stories.</p>
</li>
<li>
<p><strong>Device Security Check-Ups</strong><span> </span>– Help people secure their real lives.</p>
</li>
<li>
<p><strong>Interactive Phishing Games</strong><span> </span>– Teach people what to look for, not just test them.</p>
</li>
</ul>
<h2>Final Thought</h2>
<p>Training isn’t dead. But it’s not the hero.</p>
<p>What matters is how we show up. How we make people feel. How often we get in their ear. If your training is 30 minutes once a year, but your engagement is weekly, daily, embedded, that’s your awareness programme.</p>
<p>So as October approaches, don’t just ask “What’s our training?” Ask:<span> </span><strong>“What are we doing to actually connect?”</strong></p>
<p>And if you need help making that happen, well, you know where to find us.</p>
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          Jun 19, 2025
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            “Real-time beats simulation” - Terry McCorkle on Rethinking Phishing
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<p><strong>Phishing Simulations Are Broken – Here’s What Terry McCorkle Is Doing About It</strong></p>
<p>Phishing comes up<span> </span><em>every</em><span> </span>time awareness professionals get in a room. No matter the agenda, it always sneaks in. That’s because it’s still one of the biggest threats we face – and one of the trickiest to manage.</p>
<p>In this episode of<span> </span><em>The Awareness Angle</em>, I speak to Terry McCorkle, a red team veteran with more than 25 years in cybersecurity, about why phishing simulations might not be working the way we think they are – and what we can do instead.</p>
<p>Terry’s been on the frontlines. As a red teamer, he used phishing to gain access to networks across the world. Now, he’s switched sides. He’s the founder of<span> </span><a href="https://phishcloud.com/" target="_blank" rel="noopener">PhishCloud</a>, a platform that takes a completely different approach to phishing defence: real-time support for users, without the surveillance, fear, or gotchas.</p>
<p>And if you think this is just another anti-simulation rant, it’s not. Terry knows simulations can have value. But he’s seen first-hand the harm they can do when they’re designed to catch people out, especially when those clicks turn into warnings, HR meetings, or worse.</p>
<p>So what do we talk about?</p>
<p>First, we get into the core problem with traditional phishing simulations – they rely on tricking people. You run a test, someone clicks, and then you show them what they should have done. That’s like letting someone get mugged and then saying, “Next time, don’t walk down that alley.” It’s not helpful, and it’s not fair.</p>
<p>Terry shares a story about someone who clicked on a simulated phish during a red team engagement. That person<span> </span><em>immediately</em><span> </span>reported it, changed their password, did all the right things – but still got fired. The security team didn’t even respond for two days. That’s not a user failure. That’s a broken system.</p>
<p>PhishCloud flips the model. Instead of testing people after the fact, it gives them support<span> </span><em>at the moment of risk</em>. A simple browser overlay shows a green, yellow, or red warning when a user sees a link – not just in email, but in search results, chat messages, social media, and more. It’s like having a trusted friend sat next to you, quietly nudging you before you make a mistake.</p>
<p>And yes, the platform uses machine learning and threat intelligence – but Terry doesn’t pitch it like it’s magic. He talks about confidence levels, transparency, and giving users the tools they need without invading their privacy. It’s smart tech designed to make people smarter, not just tick boxes.</p>
<p>We also cover some familiar ground, like how phishing isn’t just an email problem anymore, and how simulation metrics can be easily gamed. Want a low click rate? Send an obvious phish. Want to scare your stakeholders? Send a nasty one and watch the clicks roll in. It’s easy to shape the data to suit your story – but that doesn’t make it meaningful.</p>
<p>Terry’s approach is rooted in empathy. He’s not here to bash users or hand out click-shaming reports. He’s here to build something that actually helps. That gives people a chance to<span> </span><em>learn in the moment</em><span> </span>and change their behaviour in a way that sticks.</p>
<p>We also talk about automation, and how a system like PhishCloud doesn’t just help users – it helps the security team too. By cutting down false positives, giving better visibility, and pushing useful metrics into the SOC, it frees up time and reduces burnout.</p>
<p>It’s a proper rethinking of how we handle phishing. Less fear. More support. Less finger-pointing. More partnership.</p>
<p>And if you’ve ever felt uncomfortable about running phishing tests that feel more like traps than training, this episode might just give you the words – and the model – to do it differently.</p>
<p>You can find out more about PhishCloud at<span> </span><a href="https://phishcloud.com/" target="_blank" rel="noopener">phishcloud.com</a>, and connect with Terry on<span> </span><span class="ml-rte-link-wrapper"><a href="https://www.linkedin.com/in/terrymccorkle/" target="_blank" rel="noopener">LinkedIn</a></span>.</p>
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          Jun 16, 2025
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            The Hidden Danger of LNK Files on Your Computer
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<p>Episode 34 of The Awareness Angle is packed with real-world breaches, practical advice, and a surprisingly useful pigeon. Ant and Luke break down the stories behind the headlines, from major retail ransomware to the hidden dangers of shortcut files, and share why awareness still matters more than ever.</p>
<p>We start with Marks &amp; Spencer, who have finally resumed online orders six weeks after a devastating cyberattack. The incident disrupted everything from contactless payments to click-and-collect, and is estimated to have cost the retailer around £300 million. Ant and Luke reflect on the wider impact this has had across the retail sector, praising M&amp;S for getting back online and raising awareness of cyber threats in the process.</p>
<p>Next up, US-based food wholesaler UNFI – a key supplier to Whole Foods – confirmed it had been hit by a cyberattack, forcing some systems offline and delaying orders. It’s a reminder that cyberattacks on supply chains have knock-on effects far beyond the target, affecting customers, retailers, and even the stock market.</p>
<p>Back in the UK, the British Horseracing Authority was also impacted by a cyber incident. Despite the disruption, race meetings continued, showing the importance of contingency plans and operational resilience. In contrast, NHS Professionals, a major staffing agency for the NHS, took over a year to disclose its breach. Attackers reportedly stole the Active Directory database using a compromised Citrix account. Deloitte’s investigation suggests stolen credentials, lack of MFA, and poor endpoint detection contributed to the damage. Ant and Luke question the delay in disclosure and talk about the importance of basic security hygiene.</p>
<p>In the phishing and threats section, the duo look at a new macOS malware campaign involving the Atomic Stealer. Using a fake CAPTCHA, the attack tricks users into pasting code into their terminal. It’s part of a growing trend called ClickFix, which relies on fake error messages and security prompts to manipulate users. It’s not just Windows users at risk anymore.</p>
<p>Microsoft’s Patch Tuesday brings 66 security fixes, including one zero-day flaw already being exploited in the wild. But another unpatched threat is getting attention: a vulnerability in Windows shortcut (.LNK) files that lets attackers embed malicious network paths. Just viewing the file in Explorer can trigger a hidden payload. Microsoft is relying on Defender and Smart App Control for now, with no full patch available yet.</p>
<p>The episode also revisits the FAA’s long-overdue plan to replace Windows 95 and floppy disks in US air traffic control. While it might sound like a punchline, it highlights just how much critical infrastructure still relies on outdated tech. Meanwhile, WhatsApp has joined Apple in challenging the UK Home Office’s demand for a backdoor into encrypted data.</p>
<p>And with Windows 10 support ending in October 2025, Ant and Luke discuss the grassroots movement encouraging users to switch to Linux instead of buying new hardware. The "End of 10" project promotes open-source alternatives, with benefits for privacy, the environment, and user control.</p>
<p>Ant also introduces the concept of an "attack atmosphere," a broader way of thinking about cybersecurity risks that considers the entire environment, not just obvious vulnerabilities. This ties in with a conversation about human behaviour, and how changing that is more effective than any tool you can buy.</p>
<p>Oh, and the pigeon? You’ll have to listen to the episode for that one – but trust us, it makes more sense than you think.</p>
<p>New episodes of The Awareness Angle are released every Monday, with interviews dropping every other Thursday. Subscribe via your favourite podcast app or visit riskycreative.com to sign up for the newsletter.</p>
<p><strong>M&amp;S resumes online orders after cyber attack</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=87" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=87</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.retailgazette.co.uk/blog/2025/06/marks-spencer-resumes-online-orders-after-cyberattack/</a></p>
<p><strong>UNFI cyberattack disrupts Whole Foods supply chain</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=210" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=210</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.securityweek.com/unfi-hit-by-cyberattack-impacting-operations/</a></p>
<p><strong>British Horseracing Authority confirms cyber breach</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=294" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=294</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.thoroughbrednews.com.au/news/story/bha-hit-by-cyber-attack-163838</a></p>
<p><strong>NHS Professionals breach kept quiet for 13 months</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=375" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=375</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.theregister.com/2025/06/06/nhs_professionals_data_breach/</a></p>
<p><strong>Atomic macOS Stealer campaign using ClickFix</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=723" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=723</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.bleepingcomputer.com/news/security/macos-users-targeted-with-atomic-stealer-in-fake-spectrum-sites/</a></p>
<p><strong>Microsoft June Patch Tuesday – 66 flaws, 1 zero-day</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=1076" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=1076</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.bleepingcomputer.com/news/microsoft/microsoft-june-2025-patch-tuesday-fixes-exploited-zero-day-66-flaws/</a></p>
<p><strong>LNK shortcut file flaw – no patch yet</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=1189" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=1189</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.bleepingcomputer.com/news/security/microsoft-warns-of-windows-lnk-zero-day-used-in-attacks/</a></p>
<p><strong>FAA still using Windows 95 and floppy disks</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=2207" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=2207</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.tomshardware.com/tech-industry/faa-finally-eliminating-floppy-disks-from-air-traffic-control</a></p>
<p><strong>WhatsApp joins Apple in UK encryption fight</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=2432" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=2432</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.bbc.co.uk/news/technology-68948697</a></p>
<p><strong>End of Windows 10 – should you switch to Linux?</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=2697" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=2697</a><br>Read –<span> </span><a href="https://endof10.org/" target="_blank" rel="noopener">https://endof10.org/</a></p>
<p><strong>New 'attack atmosphere' mindset in cybersecurity</strong><br>Watch –<span> </span><a href="https://youtu.be/DXTmp1gdgIQ?t=3148" target="_blank" rel="noopener">https://youtu.be/DXTmp1gdgIQ?t=3148</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.bitdefender.com/blog/businessinsights/the-evolution-from-attack-surface-to-attack-atmosphere/</a></p>
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          Jun 9, 2025
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            Why Gen Z Is Going Passwordless
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<p><strong>Two Awards, Ten Breaches, and One Periwinkle Tempest – What a Week in Cybersecurity</strong></p>
<p>This episode is packed with cybersecurity stories, clever phishing scams, and some big questions about security awareness.</p>
<p>We kick things off with a celebration.<span> </span><em>The Awareness Angle</em><span> </span>is now an award-winning podcast. We picked up two wins at the European Cybersecurity Blogger Awards: Best Back to Basics Podcast, and Ant was named Contributor of the Year. It was an incredible night full of brilliant people, unexpected selfies, and some very questionable cyber-themed cocktails. Graham Cluley even took our photo, and KnowBe4 handed over Lego fishermen for the kids. Definitely one for the scrapbook.</p>
<p>But it wasn’t all glitter and swag. The retail sector is still under attack, with both The North Face and Cartier reporting recent cyber incidents. Credential stuffing, unauthorised access, and exposed customer data are all part of the story. We also dig into the Marks &amp; Spencer breach, where a class action lawsuit is now underway. Over 350 customers have joined the claim, with compensation being sought for the fallout. It’s a strong reminder that third-party risk and transparency still need serious attention.</p>
<p>We also talk about Microsoft’s big move to delete saved passwords from the Authenticator app starting in August. It’s part of the shift to a passwordless future, but are users ready for it? And are organisations supporting that transition clearly enough?</p>
<p>On the privacy front, Signal has taken a stand by blocking Windows Recall from taking screenshots of private chats. This is one of the first concrete moves we’ve seen against Recall, and it raises important questions about consent, AI tools, and how much visibility users really have over what’s captured on their screens.</p>
<p>We also highlight new research from NordPass showing how shockingly weak password practices are still common in the automotive industry. Passwords like “123456” and “P@ssw0rd” are being used to secure connected vehicle systems, often without any multi-factor authentication in place. It’s a worrying glimpse into a part of the industry that often flies under the radar.</p>
<p>Meanwhile, Australia has introduced new rules requiring large businesses to report ransomware payments within 72 hours. Rather than banning ransom payments outright, they’re pushing for transparency. It’s a bold step, and one that other countries may be watching closely.</p>
<p>We also explore Microsoft and CrowdStrike’s new effort to simplify threat actor naming. Instead of multiple vendors calling the same group by different names, they’re trying to align terms to reduce confusion. Say goodbye to Wizard Spider. Say hello to Periwinkle Tempest.</p>
<p>There’s also a quick heads-up for creative teams. A malicious Blender file disguised as a free 3D chair model has been spotted spreading malware. If your team uses Blender, now is a good time to review auto-run settings and safe file practices.</p>
<p>And finally, we break down a scam that’s making the rounds via WhatsApp and iMessage. It promises thousands of pounds a month for less than an hour a day. It’s clearly a scam, but with the right timing and the wrong circumstances, people are still getting caught out. It’s a reminder that even old tricks still work.</p>
<p>This episode has a bit of everything. Real stories, important lessons, and a few good laughs along the way. Whether you’re deep in the world of cybersecurity or just trying to stay safer online, this one’s worth a listen.</p>
<p>🎉 Blogger Awards Win<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=129" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=129</a></p>
<p>🧥 The North Face &amp; 💍 Cartier Breaches<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=851" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=851</a><br>Read –<span> </span><a href="https://www.digit.fyi/the-north-face-and-cartier-latest-to-face-cyber-attacks/" target="_blank" rel="noopener">https://www.digit.fyi/the-north-face-and-cartier-latest-to-face-cyber-attacks/</a></p>
<p>📉 M&amp;S Class Action Lawsuit<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=983" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=983</a><br>Read –<span> </span><a href="https://www.itv.com/news/2025-06-03/m-and-s-faces-unprecedented-customer-lawsuit-over-cyberattack-data-breach" target="_blank" rel="noopener">https://www.itv.com/news/2025-06-03/m-and-s-faces-unprecedented-customer-lawsuit-over-cyberattack-data-breach</a></p>
<p>🔐 Microsoft Authenticator Password Deletion<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=1081" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=1081</a><br>Read –<span> </span><a href="https://www.forbes.com/sites/zakdoffman/2025/05/31/microsoft-confirms-password-deletion-now-just-8-weeks-away/" target="_blank" rel="noopener">https://www.forbes.com/sites/zakdoffman/2025/05/31/microsoft-confirms-password-deletion-now-just-8-weeks-away/</a></p>
<p>🚫 Signal Blocks Windows Recall<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=1241" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=1241</a><br>Read –<span> </span><a href="https://www.theverge.com/news/672210/signal-desktop-app-microsoft-recall-block-windows-11-ai" target="_blank" rel="noopener">https://www.theverge.com/news/672210/signal-desktop-app-microsoft-recall-block-windows-11-ai</a></p>
<p>🚗 Smart Cars, Dumb Passwords<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=1411" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=1411</a><br>Read –<span> </span><a href="https://hackread.com/smart-cars-dumb-passwords-auto-industry-weak-passwords/" target="_blank" rel="noopener">https://hackread.com/smart-cars-dumb-passwords-auto-industry-weak-passwords/</a></p>
<p>🇦🇺 Australia Ransomware Disclosure Law<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=1688" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=1688</a><br>Read –<span> </span><a href="https://www.darkreading.com/threat-intelligence/australia-ransomware-payment-disclosure-rules" target="_blank" rel="noopener">https://www.darkreading.com/threat-intelligence/australia-ransomware-payment-disclosure-rules</a></p>
<p>🧑‍💻 Gen Z and Passkey Adoption<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=1779" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=1779</a><br>Read –<span> </span><a href="https://www.androidauthority.com/google-scams-survey-gen-z-passkey-3563937/" target="_blank" rel="noopener">https://www.androidauthority.com/google-scams-survey-gen-z-passkey-3563937/</a></p>
<p>🌪️ Threat Actor Naming – Periwinkle Tempest<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=2100" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=2100</a><br>Read –<span> </span><a href="https://www.microsoft.com/en-us/security/blog/2025/06/02/announcing-a-new-strategic-collaboration-to-bring-clarity-to-threat-actor-naming/" target="_blank" rel="noopener">https://www.microsoft.com/en-us/security/blog/2025/06/02/announcing-a-new-strategic-collaboration-to-bring-clarity-to-threat-actor-naming/</a></p>
<p>🪑 Blender File Malware Warning<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=2497" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=2497</a><br>Read –<span> </span><a href="https://www.reddit.com/r/blender/s/FSyggEQlic" target="_blank" rel="noopener">https://www.reddit.com/r/blender/s/FSyggEQlic</a></p>
<p>💸 WhatsApp £8k Job Scam<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=2680" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=2680</a><br>Read –<span> </span><a href="https://www.reddit.com/r/Scams/comments/1koqxhw/uk_unfamiliar_scam/" target="_blank" rel="noopener">https://www.reddit.com/r/Scams/comments/1koqxhw/uk_unfamiliar_scam/</a></p>
<p>📱 Meta AI on WhatsApp<br>Watch –<span> </span><a href="https://youtu.be/0w38e9hdtZU?t=2856" target="_blank" rel="noopener">https://youtu.be/0w38e9hdtZU?t=2856</a><br>Read –<span> </span><a target="_blank" rel="noopener">https://www.meta.com/blog/whatsapp/introducing-meta-ai-in-whatsapp/</a></p>
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          Jun 5, 2025
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            "Security awareness IS marketing" – Sara Carty on Being Unboring
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<p>We’re continuing our interview series, conversations with people doing honest, thoughtful, and sometimes unexpected work both in and out of the cyber security awareness space.</p>
<p>The goal? To bring new perspectives to the table. Whether it's reshaping how we talk about risk, rethinking our tools, or digging into what really drives behaviour.</p>
<h3>🎙️ The Awareness Angle Interviews continue!</h3>
<p>When Sara Carty got tired of seeing the same old marketing in cybersecurity,  padlocks, hoodies, and generic FUD, she didn’t just complain. She built <em>Unboring</em>, a marketing studio helping vendors tell better stories, connect with real people, and stand out in a sea of sameness.</p>
<p>In this episode, Sara joins Ant for a smart, funny, and refreshingly honest conversation about what awareness professionals can borrow from great marketing. And why standing out doesn’t need to cost a fortune.</p>
<p>Expect bold takes, practical ideas, and plenty of laughs as we get into:</p>
<p>• Why “humans are the weakest link” is lazy messaging. And what to say instead<br>• The magic of storytelling and how marketers and awareness teams can connect through emotion, relatability, and human-centred narratives<br>• Marketing lessons from Red Bull, Surreal Cereal, and James Bond<br>• What security awareness can learn from B2C brands. And why we’re still playing it safe<br>• AI fatigue, buzzword bingo, and the danger of campaigns that speak “tech” but not “human”</p>
<p>You’ll also hear:</p>
<p>• How a cyber espionage course sharpened Sara’s thinking on communication and influence<br>• The real reason your internal comms might be getting ignored<br>• Why you should treat awareness like a brand. And why employees are your best storytellers</p>
<p>This one is for anyone trying to make security stick. Because attention isn’t free. You have to earn it.</p>
<p>Connect with Sara on <a href="https://www.linkedin.com/in/saracarty/" target="_blank" rel="noopener">LinkedIn </a>and check out<span> </span><a href="https://www.unboring.digital/" target="_blank" rel="noopener">unboring.digital</a> to learn more.</p>
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